Kodeswari கோடீஸ்வரி also known as Kodieswari and Kotieswari is a Game Show premiered on Colors Tamil on 23rd December. Colors Tamil is all set to launch ‘Kodeeswari’ – the Tamil adaptation of the globally popular television game show, ‘Who Wants to Be a Millionaire?’ – from December 23rd. Popular in India as ‘Kaun Banega Crorepati’ (KBC) in Hindi, ‘Kodeeswari’ will be hosted by actor and producer, Radikaa Sarathkumar. The format of the original show – which first aired in 1998 and has since been adapted in over 130 countries – has been tweaked for the first time, where all the participants in the quiz show will be women.
“Siragadikkattum Chinna Chinna Kanavugal” (Give wings to small dreams).
The insight for the campaign is that a woman always puts the needs of her family members above hers. The TVC asks women, what are their small dreams; and encourages them to give wings to their small dreams.
Kodeeswari Game Show Host Anchor
Kodeeswari Tamil Game show is hosted by Radhikaa sarath kumar. It is woman centric show which gives the opportunity to fulfill their dreams.
In the Tamil Nadu television space, everything starts and ends with Radikaa Sarathkumar. She is the face of Tamil television and has dominated the industry since 2000.
The famous personality radhika is first woman to host the format show . The earlier show has been hosted by Suriya Sivakumar, Prakash Raj and Arvind Swamy.
Promo : Colors Tamil has launched its TVC campaign. Watch trailer here
How to take part in Kodieswari and Kotieswari or Kodeeshwari Game Show
To Participate in this new quiz game show you should be major, that is you should be 18 and above years old. This game is only for women not for men, its an added advantage for girls to participation is easy.
| Age | 18+ Years Old |
| Gender | Women |
| Citizen | Indian |
| Language Known | You Should Speak Tamil |
Accepting the rules as the Host will be the exceptionally enchanting and one of South India’s preferred stalwart, Radikaa Sarathkumar. The much commended on-screen character has an immense fan base and is adored by watchers crosswise over age bunches for her superlative acting aptitudes and humble demeanor.
You should watch colors TV for 7 days, where they will ask some questions daily, you should at least answer one question correctly,
| No. Of Questions | 7 |
| Correct Answer To Be Given | 1 |
| When The Questions Will Be Asked? | From 28 October 2019 – 03 November 2019, at 8 Pm on colors Tamil Channel |
The studio audience will also get to participate, as in every episode audience members will be asked a question. The person who gives the right answer first in the fastest finger round will be rewarded. This has never been done before.
This is not the first time that KBC has been adapted in Tamil. The format first aired as ‘Neengalum Vellalam Oru Kodi’ (You too can win one crore) in 2012 on Star Vijay, with Season 2 and 3 airing in 2013 and 2016 respectively. When asked why Colors Tamil picked up the show, Chandrasekharan says, “Since the launch of Colors Tamil, we’ve always done something different. In the fiction space, our stories are different from what the market offers. In the non-fiction space too, we want to do something different and that’s where the thought process of KBC for women germinated.” He continues, “The viewer is always looking for a change and you cannot keep repeating the same content. We decided to directly address our core audience – women and get them involved. This made the show new and clutter-breaking.”